GROWING A TRADE BUSINESS SHOULDN’T FEEL THIS HARD! You’re quoting jobs, managing the team, chasing clients, and still not seeing the profit or progress you want.
At Serve SME, we coach trade business owners across Australia to take control, fix the chaos, and build a business that runs profitably, without burning themselves out.
With proven systems, pricing strategies, and real world leadership support, we help you stop being the bottleneck and start being the business owner.
This isn’t theory. It’s the exact roadmap our founder used to scale and sell a multi million dollar electrical business. Now, this roadmap is yours to help you build a highly profitable trade business.
Ready to make more money with less chaos? Let’s chat about what’s holding your business back and build your personalised roadmap to a highly profitable business!
“John transformed our business strategy and helped me focus on profit in every part of the business. Super impressed with his practical yet innovative approach! Super impressed with his practical yet innovative approach. Within less than a year of working with John I’d achieved more than the three years prior when I’d been doing it all alone. I can’t recommend John highly enough!”
Dave Kelly – Gippsland Home Inspections
WORKING NON-STOP & NOT SEEING THE RESULTS YOU NEED? IT’S TIME TO DO THINGS DIFFERENTLY!
You’re working hard. Sacrificing time with your family. All the pressure on your shoulders. But without the right strategy and support, simply working harder won’t build you a profitable business.
If you’re tired of putting out fires and doing everything yourself, it’s time to change how you run your business. We work with ambitious trade business owners who want the right structure, support, and strategy so they can make the shift from a tradie mindset to leading like a business owner to build a highly profitable business.
No fluff. No guesswork. No endless amounts of content platforms.
At Serve SME, your coach John Grout is personally invested in your success. He takes the time to deeply understand your business and gives you tailored, practical guidance, so you’re not doing it alone as you fast-track your growth.
HERE’S HOW WE CAN HELP
One on one COACHING
Work one on one John, who’s built, grown, and successfully exited a multi million dollar trade business. Get personalised, in depth coaching to increase profit, streamline your systems, and lead your team with confidence.
These 5 bite sized lessons over 5 days have been designed to give you small but powerful ways to level up the way you lead and grow your business, quickly.
Get access to free how to guides, worksheets, and our ‘Know This First’ newsletter, weekly performance, based insights designed to help you achieve huge results.
“John has been my coach for five years, and the impact has been invaluable. My business is more focused, efficient, and profitable because I’m prioritising what truly matters. His clear, practical approach has helped me simplify complexity, make better decisions, and achieve real results. I highly recommend anyone considering a coach get in touch with John.”
WHY CHOOSE JOHN?
You didn’t start your business to work 12-hour days, juggle endless problems, and constantly feel like you’re just trying to keep up. But without the right strategy, that’s exactly what happens.
I know because I’ve been there. I started my business with no roadmap, no plan—just figuring things out as I went. It worked for a while, but I quickly learned that hard work alone doesn’t guarantee success.
To grow, you need more than just effort. You need the right systems, financial structure, leadership mindset, and a clear strategy. Over the years, I learned those lessons the hard way—through experience, working with my own coaches and mentors, investing in business education, and surrounding myself with business owners who were ahead of me.
After 20+ years, I built and scaled a multi-million-dollar company with nearly 50 staff, expanded into new markets, and successfully exited. Now, I teach what I’ve lived—real-world business growth strategies, backed by experience, peer learning, and the insights that actually make a difference.
Business is simple, but it’s not easy. You don’t need more work—you need the right plan. That’s where I come in.
Want powerful insights in under 4 minutes delivered to you every Tuesday? Get actionable strategies to help you lead, grow, and perform at your best.
