Most business owners work hard but still struggle to create real, sustainable growth. You’re wearing too many hats, making all the decisions, and trying to scale—but something’s missing. The truth? Growth doesn’t happen by accident—it happens by design. At Serve SME, we give business owners the structure, systems, and leadership strategies they need to take control, increase profit, and build a business that works for them—not the other way around. Led by an experienced business owner who’s built, scaled, and successfully exited, we don’t just offer theory—we give you a proven roadmap to create lasting success.
Why choose John?
You didn’t start your business to work 12-hour days, juggle endless problems, and constantly feel like you’re just trying to keep up. But without the right strategy, that’s exactly what happens.
I know because I’ve been there. I started my business with no roadmap, no plan—just figuring things out as I went. It worked for a while, but I quickly learned that hard work alone doesn’t guarantee success.
To grow, you need more than just effort. You need the right systems, financial structure, leadership mindset, and a clear strategy. Over the years, I learned those lessons the hard way—through experience, working with my own coaches and mentors, investing in business education, and surrounding myself with business owners who were ahead of me.
After 20+ years, I built and scaled a multi-million-dollar company with nearly 50 staff, expanded into new markets, and successfully exited. Now, I teach what I’ve lived—real-world business growth strategies, backed by experience, peer learning, and the insights that actually make a difference.
Business is simple, but it’s not easy. You don’t need more work—you need the right plan. That’s where I come in.
John’s business knowledge is unmatched. I would recommend his advisory services to any business owner who is ready to take their business to the next level.
Blake Gilbert ~ Elecell
HERE’S HOW WE CAN HELP
One on one COACHING
Work one-on-one with an experienced business owner who’s built, scaled, and successfully exited. Get direct coaching to increase profit, improve systems, and lead with confidence.
5 day business growth challenge
These 5 bite sized lessons over 5 days have been designed to give you small but powerful ways to level up the way you lead and grow your business, quickly.
Group coaching
Business is better when you’re not doing it alone.
Once a year, we launch our 12 month group program for the business owner who wants high accountability, laser focus and camaraderie.
Leverage not only the Serve SME frameworks but other high performing business leaders to cut through the noise of business.
LEARNING HUB
Get access to free how-to guides, worksheets, and our ‘Know This First’ newsletter—weekly performance-based insights designed to help you achieve huge results.
John has been my coach for five years, and the impact has been invaluable. My business is more focused, efficient, and profitable because I’m prioritising what truly matters. His clear, practical approach has helped me simplify complexity, make better decisions, and achieve real results. I highly recommend anyone considering a coach get in touch with John..
Kris Lewin ~ National Operations Network
