Business coaching for trade business owners
Build a trade business that works for you
Increase profit, reduce stress, and build the business you've always wanted, one that doesn't depend on you showing up every single day.
Sound familiar?
The reality most
trade business owners face
Working long hours, money not adding up
After wages, suppliers and overheads, there's not much left for you. You're busy, but the profit never shows up in your account.
Stuck on the tools with no time to step back
The business depends on you being there every single day. You can't take a holiday, let alone think strategically about where it's heading.
Your numbers feel like a guessing game
Cash flow is tight, margins are unclear, and pricing jobs properly feels more stressful than it should. You're winning work but losing profit.
Carrying all the pressure alone
Making every decision, managing everyone, carrying all the stress. You started this business for freedom, but that's not what it feels like.
Meet your coach
Started in my garage.
Sold after 18 years.
Now I help you get there faster.
Running a trade business is harder than anyone tells you. Most days it can feel like you're the only one doing it tough, making it up as you go, and wondering if it's all worth it. I know that feeling.
I built my electrical business from just me working out of my garage, nearly lost everything twice, and had to rebuild from scratch both times.
For years, it felt like the only person who was really on my side and knew what I was going through was my coach. Now I take everything I've learned across 18 years in the industry and break it down into simple steps so you can move faster and get to where you want to be sooner.
Read full storyReal results
Don't take our word for it
Hover over a client to read what they said.
John transformed our business strategy and helped me focus on profit in every part of the business. I achieved more working with John than I had in the years I spent trying to figure it out alone.
John's business knowledge is unmatched. The structure he helped us put in place changed everything about how we operate. I'd recommend him to any business owner ready to take things to the next level.
John has been my coach for five years. My business is more focused, efficient, and profitable. His practical approach has helped me simplify complexity, make better decisions, and achieve real results.
I wish I'd started working with John 8 years sooner. In two sessions he gave me tools I'd been guessing at for years. In our first 12 months I went from not enough work to a full schedule with new A-grade clients.
Having someone in my corner who knew the trade industry and wasn't afraid to tell me the truth is what made all the difference. John pushed me to make the hard decisions I'd been avoiding, held me accountable and supported me through some really tough times. My business has now successfully turned around, I know my numbers and have a great team.
Free workshop
Busy as hell, but where's the profit?
Your business is growing. But is it actually working for you? Discover where your profit, time and cash are getting lost, and exactly what needs to change next.
Three ways to work with John
How we can help
1-on-1 Business Coaching
Personalised coaching with John, built around your business. Work on profit, pricing, team, strategy and systems, one-to-one, with full accountability and direct support.
Learn moreFree Business Bootcamp
A free training program built specifically for trade business owners. Practical, proven and straight to the point, no fluff, no theory, just real tools that work.
Register your spotGroup Coaching Program
Work alongside a hand-picked group of trade business owners facing similar challenges. Shared learning, peer accountability and John's direct coaching.
Join the waitlistFree workshop
Build a better business.
Then a bigger one.
Join John for the free workshop and find out where your profit, time and cash are getting lost, and exactly what needs to change next.
Save your spot