Book In Your Free Profit Plan →
Business Coaching for Trade Business Owners

Build a Trade Business
That Works for You

Increase profit, reduce stress, and build the business you've always wanted, one that doesn't depend on you showing up every single day.

Electrical Plumbing HVAC Construction Carpentry + More
Book a Chat See How We Help ↓
Sound familiar?

The Reality Most
Trade Business Owners Face

01

Working Long Hours, Money Not Adding Up

After wages, suppliers and overheads, there's not much left for you. You're busy, but the profit never shows up in your account.

02

Stuck on the Tools With No Time to Step Back

The business depends on you being there every single day. You can't take a holiday, let alone think strategically about where it's heading.

03

Your Numbers Feel Like a Guessing Game

Cash flow is tight, margins are unclear, and pricing jobs properly feels more stressful than it should. You're winning work but losing profit.

04

Carrying All the Pressure Alone

Making every decision, managing everyone, carrying all the stress. You started this business for freedom, but that's not what it feels like.

Meet your coach

Started In My Garage.
Sold After 18 Years.
Now I Help You Get There Faster.

Running a trade business is harder than anyone tells you. Most days it can feel like you're the only one doing it tough, making it up as you go, and wondering if it's all worth it. I know that feeling.

I built my electrical business from just me working out of my garage, nearly lost everything twice, and had to rebuild from scratch both times.

For years, it felt like the only person who was really on my side and knew what I was going through was my coach. Now I take everything I've learned across 18 years in the industry and break it down into simple steps so you can move faster and get to where you want to be sooner.

Read Full Story →
Real results

Don't Take Our Word For It

Dave Kelly
Dave Kelly
Gippsland Home Inspections
★★★★★
"John transformed our business strategy and helped me focus on profit in every part of the business. I achieved more working with John than I had in the years I spent trying to figure it out alone."
Dave Kelly
Gippsland Home Inspections
Blake Gilbert
Blake Gilbert
Elecell
★★★★★
"John's business knowledge is unmatched. The structure he helped us put in place changed everything about how we operate. I'd recommend him to any business owner ready to take things to the next level."
Blake Gilbert
Elecell
National Operations Network
Kris Lewin
National Operations Network
★★★★★
"John has been my coach for five years. My business is more focused, efficient, and profitable. His practical approach has helped me simplify complexity, make better decisions, and achieve real results."
Kris Lewin
National Operations Network
Dave Lyons
Dave Lyons
Platinum Electricians Townsville
★★★★★
"I wish I'd started working with John 8 years sooner. In two sessions he gave me tools I'd been guessing at for years. In our first 12 months I went from not enough work to a full schedule with new A-grade clients. His knowledge and mentorship is second to none."
Dave Lyons
Platinum Electricians Townsville
Brad Teasdale
Brad Teasdale
Teaslec Energy Solutions
★★★★★
Testimonial coming soon.
Brad Teasdale
Teaslec Energy Solutions

How We Can Help

Most Popular

1-on-1 Business Coaching

Personalised coaching with John, built around your business. Work on profit, pricing, team, strategy and systems, one-to-one, with full accountability and direct support.

Learn More →
Coming Soon

Group Coaching Program

Work alongside a hand-picked group of trade business owners facing similar challenges. Shared learning, peer accountability and John's direct coaching. Launching soon.

Join the Waitlist →
Free

Free Tradie Business Bootcamp

A free training program built specifically for trade business owners. Practical, proven and straight to the point, no fluff, no theory, just real tools that work.

Register Your Spot →
Free Session

Ready to Build a Highly Profitable Trade Business?

Book your free Profit Plan session with John. In 20 minutes, you'll leave with a clear picture of where your business is leaking money and exactly what to do about it.

Book Your Free Profit Plan →