Real trade business owners. Real numbers. See what's possible when you stop winging it and start getting the right support in your corner.
Dave had been running his electrical business for 8 years, but flying blind on the numbers. Costs, charge-out rates, job profitability. It was all guesswork and hoping for the best. Then in his first year with John, everything hit at once: not enough work, staff issues, and compliance problems he'd never faced before.
In just a couple of sessions, John helped Dave clean up his back-end admin and introduced him to tools he wished he'd had from day one, including how to calculate the exact cost of each employee against his charge-out rate, and how to drill down and actually make a profit on every job. They also worked through the workload, staff, and compliance challenges head-on.
"I've gone into sessions with John feeling stressed, not prepared, or unmotivated. By the time you've finished the session you feel pumped, motivated, and ready to crack into it again. I wish I was working with John 8 years ago."
Eight years into running Elecell, Blake had built a solid business, but he was buried in it. Estimations were eating his time and frustrating him, the job management system wasn't doing what it needed to, and he'd never really tapped into his financials to understand margins and markups. He was doing it on gut feel, and growth had plateaued.
John introduced Blake to simPRO, replacing the old system and giving him real visibility across the business. They restructured Blake's team, bringing on an admin and accounts manager first, then an estimator to take quoting off his plate entirely. With that time freed up, Blake could finally get across the numbers, understand his margins, and focus on actually building the business.
"Having that outside perspective, someone who doesn't have an emotional connection to what you're doing, helps you make clear decisions. Your business coach can see when you're ready to take the next step, and if you don't know what that step is, they can show you the way."
After 13 years in business, Brad was close to walking away. He'd had a strong run pre-2020, then COVID hit, builders went broke, and cash flow dried up. He'd been wearing every hat, fighting alone, and making reactive decisions without any real visibility on the numbers. By the time he reached out, he was burnt out, exhausted, and had already sold the family home to keep things going.
Brad needed clarity before anything else, so we got the numbers in front of him. That meant proper forecasting, tracking his sales conversion rate, understanding which clients were actually profitable (spoiler: builders weren't), and building reporting that showed what work was coming in before it was too late to pivot. Alongside that, we worked on the mindset stuff, moving Brad from reactive and people-pleasing to confident and decisive.
"I've made probably the hardest decisions of my life in the last year. But doing that has restored my gut, trusting my gut, and the creativity's coming back. I'm not just in fear mode all the time anymore."
If you're ready to get out of the constant firefighting and build a better business, book in for a chat with me and I'll see if I can help.
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