1-on-1 business coaching with John

The Coaching That Builds Better Trade Businesses

Increase profit, reduce stress and build the business you've always wanted. One that works for you, not because of you.

LET'S CHAT ▶ See Client Results

Sound familiar?

Sick of Working Non-Stop & Still Feeling Stuck?

You're putting in the hours, but the profit, the freedom, and the growth you want still feels out of reach.

01

Working long hours, money not adding up

After wages, suppliers, and overheads, there's not much left for you.

02

Stuck on the tools with no time to step back

The business depends on you being there every single day, leaving time for nothing else.

03

Your numbers feel like a guessing game

Cash flow is tight, margins are unclear, and pricing jobs properly feels more stressful than it should.

04

Carrying all the pressure alone

Making every decision, managing everyone, carrying all the stress. It's a lot. Something needs to change.

Crane on construction site
Kris Lewin

"John has been my coach for five years. My business is more focused, efficient, and profitable."

Kris Lewin, National Operations Network

LET'S CHAT

This is for you if...

You're Ready to Build Something Better

This isn't for everyone. It's for trade business owners who are serious about making real change.

  • You're ready to get out of the weeds and start leading your business strategically
  • You want to focus on the right work, the work that actually moves the needle
  • You're ready to tap into 18+ years of real business experience and stop guessing
  • You want to stop going it alone and start making more money, faster
  • You're ready to put in the work to build a highly profitable, high-performing trade business
  • You're in the trades: electrical, plumbing, HVAC, construction, or related industries
John
Excavation project
National Operations Network, Project
Solar on roof
Teaslec Energy, Solar Project
Dave Lyon, Platinum Electricians
Dave Lyon, Platinum Electricians
Platinum Electricians Townsville
Platinum Electricians, Townsville
Elecell ladder on van
Elecell, Blake Gilbert's team
John early in his career

Meet your coach

When I Started My Electrical Business, I Didn't Want to Be Stuck on the Tools Forever

I wanted a business that gave me freedom, one that didn't rely on me all the time, and that helped me build real wealth, not just cash.

I made three promises to myself: build for profit, not just revenue. Put a team in place so it could run without me. Use the business to create stability for my family.

With no roadmap, I spent years figuring it out. What started in my garage grew into a multi-million-dollar business with 45+ staff, which I sold 18 years later. I made a lot of mistakes and often learned the hard way. Now I want to help you avoid those costly mistakes and build a profitable business faster than if you keep going it alone.

At Serve SME, I help trade business owners get paid properly, build teams that step up, win back their time, and turn chaos into profitable, sustainable growth.

John

Hear from John

See How Personalised Coaching Changes Everything

Brad
Brad Teasdale, Teaslec Energy Solutions
Vans on runway
National Operations Network, Gippsland
CBD electrical mains upgrade
CBD electrical mains upgrade
Elecell
Blake Gilbert's team on site
Results screenshot
Platinum Electricians
Teaslec
Teaslec Solar Project

The coaching edge

Build a Competitive Advantage That Lasts

This is what separates businesses that thrive from ones that just survive.

Fully Tailored Approach

Your business is unique, so is our approach. No off-the-shelf programs. Custom strategies built around your specific challenges, goals, and industry.

Proven Results-Driven Frameworks

No more guesswork. Just battle-tested systems designed to give you a clear roadmap to profitable growth.

Identify & Overcome Roadblocks

We pinpoint what's holding you back, whether it's cash flow, team inefficiencies or pricing, and help you fix the real problems fast.

Real-World Experience

With 18+ years running, scaling, and selling trade businesses, John knows what works and what doesn't, and passes that knowledge directly to you.

Lead With Confidence & Control

Develop the skills to lead your team, make better decisions, and create a high-performance culture that drives long-term success.

Accountability & Ongoing Support

We work with you every step of the way, ongoing coaching, structure and direct support so you stay on track and keep growing.

A personalised pathway

Across Every Area That Drives Growth

We work across every part of your business that drives profit, performance, and freedom, building a customised plan around where you are and where you want to go.

LET'S CHAT
Build a clear plan for where your business is going, set revenue targets, identify your best clients, and create a strategy to reach the next level without burning out.
Win more of the right jobs at the right price. Build a sales process that's consistent, professional, and converts without you having to be involved in every quote.
Create a steady pipeline of quality work so you're never scrambling for the next job. Build systems that generate leads consistently without relying on word-of-mouth alone.
Step up as the leader your business needs. Learn how to get the best from your team, handle tough conversations, and build a culture people actually want to work in.
Stop fighting fires and start running a smooth operation. Build the systems and processes that let your business run without everything going through you.
Finally understand your numbers. Know your real margins, fix your pricing, manage cash flow with confidence, and build a business that's genuinely profitable, not just busy.
Hire better, reduce turnover, and build a team you can actually trust. Put the right people in the right roles so the business doesn't depend on you being there.
Get your mindset right, protect your time, and make decisions from a position of clarity and confidence rather than stress and reaction.

Real results

The Impact John Has Had on Business Owners Like You

Don't take our word for it.

★★★★★
"John's business knowledge is unmatched. I would recommend his advisory services to any business owner who is ready to take their business to the next level. The structure he helped us put in place changed everything about how we operate."
Blake Gilbert
Blake Gilbert
Elecell
★★★★★
"I wish I started working with John a lot sooner. In just two sessions John introduced me to tools I should have had from day one, including exactly how to cost each employee and make a profit on every job, not guess at it. When I hit some of the hardest challenges of my business, John helped me work through every one of them. I've gone into sessions stressed and come out the other side pumped and ready to go. John's knowledge and mentorship is second to none."
Dave Lyon
Dave Lyon
Platinum Electricians
★★★★★
"John has been my coach for five years. The impact has been invaluable. My business is more focused, efficient, and profitable. His clear, practical approach has helped me simplify complexity, make better decisions, and achieve real results. Highly recommend."
Kris Lewin
Kris Lewin
National Operations Network
★★★★★
"John transformed our business strategy and helped me focus on profit in every part of the business. Super impressed with his practical yet innovative approach. I achieved more working with John than I had in the years I spent trying to figure it out alone. Can't recommend him highly enough!"
Dave Kelly
Dave Kelly
Gippsland Home Inspections

Got questions?

What Other Business Owners Asked

Everything you need to know before booking in for a chat with John. If your question isn't here, just ask us directly on the call.

Let's have a chat about your business and see if we can help!

LET'S CHAT
We work with owners across all trade industries: electrical, plumbing, HVAC, construction, carpentry, tiling, and more. If you run a trade business and want to grow it profitably, we can help.
Typically businesses turning over $500K to $10M+ with between 2 and 50 staff. You don't need to be big, but you do need to be serious about growth.
The free strategy call is designed to answer exactly that. We'll look at where you are now, where you want to be, and whether coaching is the right lever to get you there. No pressure either way.
John has actually built, scaled, and sold a trade business. He's not a generic business coach, he's been in your shoes. The strategies are proven in the trades, not borrowed from corporate frameworks.
Most clients see improvements in profit, efficiency, and team performance that more than cover the investment. The free strategy call will give you a clear picture of the potential return for your specific situation.
Most clients notice meaningful changes within the first 30 days, including clearer focus, better decision-making and early wins. Significant financial results typically follow within 60 to 90 days for engaged clients.
We work month-to-month. You're not locked into a long contract. We keep clients because the results are there, not because of a lock-in clause.

Are You Ready to Build a Highly Profitable, High-Performing Trade Business?

If you're ready to step up, take control, and build a business that works for you and not because of you, then let's make it happen.

Let's Chat