For trade business owners

You've grown the business.

So why are you
worse off?

Take the free 2-minute Trade Profit Check to see where your business may be underperforming, and what to focus on first.

  • Free to complete
  • 7 quick questions
  • Instant results
  • Under 2 minutes
Trade business owner at a workbench going through bills and paperwork

Bigger business.
Same bank balance?

You didn't start your trade business to work harder than everyone else and have nothing to show for it.

But somewhere along the way, things got complicated.

  • More staff to manage.
  • More jobs to organise.
  • More customers demanding your time.
  • More bills coming in.
  • More pressure on you to keep everything moving.

And despite all that growth, you're still wondering where the money's going.

Here's the thing. Being busy doesn't mean you're profitable.

You could be doing great work on the tools while losing money through the way the business operates.

The first step is finding out where the problems might be.

Find out what's really going on in your business.

The free Trade Profit Check helps you identify the areas that could be holding your business back.

01

Your business performance score

See how your business is performing across seven important areas that influence profitability and day-to-day operations.

02

Where you could be losing money

Identify potential weaknesses in pricing, jobs, team productivity, financial visibility and business systems.

03

What to focus on first

Get a practical starting point so you're not wasting time trying to fix everything at once.

No complicated spreadsheets. No accounting jargon. Just a clearer picture of where your business stands.

7 questions. 2 minutes.
A clearer picture.

  1. 1

    Answer 7 quick questions

    Tell us how your trade business is performing across key areas such as pricing, financial visibility, jobs, team and owner time.

  2. 2

    Get your score

    See your overall business performance score and which areas may need attention.

  3. 3

    Find your next move

    Receive an initial recommendation and the option to request a personal review from John.

John Grout, SERVE Trade Business Coaching

Built by a bloke who's actually been there.

John Grout didn't learn about running a trade business from a textbook.

He spent 22 years building his electrical business into a multi-million dollar operation with more than 40 staff across multiple offices.

Then he sold it.

He understands what it's like to manage staff, chase jobs, deal with the pressure and carry the responsibility of keeping a growing trade business running.

Today, through SERVE Trade Business Coaching, he helps trade business owners improve their operations, understand their numbers and build more profitable businesses.

This free check is based on the key areas John works through with trade business owners.

22Years building it
40+Staff
SoldBuilt to exit

Real trade business owners.
Real business challenges.

John's business knowledge is unmatched. I would recommend his advisory services to any business owner who is ready to take their business to the next level. The structure he helped us put in place changed everything about how we operate.
Blake Gilbert
Blake Gilbert
Elecell
John transformed our business strategy and helped me focus on profit in every part of the business. Super impressed with his practical yet innovative approach. I achieved more working with John than I had in the years I spent trying to figure it out alone. Can't recommend him highly enough!
Dave Kelly
Dave Kelly
Gippsland Home Inspections
I wish I'd started working with John 8 years sooner. In two sessions he gave me tools I'd been guessing at for years. In our first 12 months I went from not enough work to a full schedule with new A-grade clients.
Dave Lyons
Dave Lyons
Platinum Electricians Townsville
Having someone in my corner who knew the trade industry and wasn't afraid to tell me the truth is what made all the difference. John pushed me to make the hard decisions I'd been avoiding, held me accountable and supported me through some really tough times. My business has now successfully turned around, I know my numbers and have a great team.
Brad Teasdale
Brad Teasdale
Teaslec Energy Solutions

Questions

Is the Trade Profit Check really free?
Yes. The check is free to complete and your initial results are available without payment.
How long does it take?
Approximately two minutes. There are seven questions.
Do I need to know my financial numbers?
No. The initial check assesses key areas of business performance. It does not require you to upload financial statements.
Will someone call me?
Not just because you complete the check. If you'd like John's personal input, you can choose to request a review.
What will I receive?
An overall business performance score, a breakdown of key areas and an initial recommendation.
Is this suitable for my trade business?
The check is designed for owners of trade and service businesses dealing with profitability, staff, jobs, operations and growth challenges.

You've built the business. Now find out how to make it work better for you.

Stop guessing where the money is going. Take the free Trade Profit Check and find out which areas deserve your attention.

Free. Seven questions. About two minutes.